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Ò»Öйú¾º²ÂÍøÖйú¾º²ÂÍø¡¢ÆóÒµµÄÎÄ»¯Ç°Õ° Corporate culture
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In the history of the development of human science, enterprises are also the crystallization of knowledge. From the day the company was born, culture came into being, because the corporate culture was born with the birth of the company, and died with the demise of the company. It can be said that a corporate history, that is, a corporate culture history, the study of corporate culture is inseparable from corporate history. In the general sense of corporate culture, a company is an organization or group formed by a group of people, and the group has its own unique culture from the day it was born. However, at the time, it had not yet been given the concept of "a certain corporate culture."
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Enterprises in different periods have different cultures. Taking the old generation of power supply companies as an example, most of the enterprises born before the reform and opening up have experienced the national planned economy. From the 1950s to the end of the 1980s, corporate culture was mainly controlled by the theoretical and political circles. Some enterprises with executive corporate culture did not have any enthusiasm for participation, and there was also a lack of opportunities for the stage. The most mainstream concept at that time was Corporate culture serves political thought. At that time, the culture of the enterprise was of a mandatory nature. For example, the rigid rules of the power generation enterprise's rules and regulations, planned electricity, safety indicators, etc., the enterprise must implement, there is no room for bargaining. All the purpose of the enterprise is purely for production, and even the profits of the enterprise must be allowed to be produced.
¶þ¡¢ÆóÒµÕ¹ÌüÓëÆóÒµÎÄ»¯µÄ°éÉú¹ØÏµ The associated relationship between corporate exhibition hall and corporate culture
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One of the functions of corporate culture is to display the image of the company. The purpose is to let customers have a good sense of the company, and then expand the sales volume of the products, which is undoubtedly very suitable for product companies. Any business wants to leave a perfect image in the hearts of the public.
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Corporate image is nothing more than three manifestations: material manifestation, including factory appearance, office (production), production equipment, environment, corporate logo, etc.; social expressions, including enterprise workers, talent lineup, Technical strength, economic efficiency, work efficiency, management level, etc., the most important of which is the quality of employees; spiritual expressions, including corporate beliefs, moral standards, humanistic spirits, etc.
Èý¡¢ÆóÒµÕ¹ÌüÒòʱ´ú·¢Õ¹Ó¦Ô˶øÉú Corporate exhibition halls emerged due to the development of the times
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As the window to convey the brand culture, the corporate exhibition hall is the best choice for leadership inspection and new employee concept advocacy; it is an important place to display its own brand image; the enterprise exhibition hall gains the trust of customers by optimizing the corporate image and displaying the products of the enterprise. Customers understand the company's culture, products, quality, service, history and other aspects, but also as a place for customers to visit, exchange, and negotiate, which has increasingly attracted the attention of major companies.
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First of all, the corporate exhibition hall is the carrier to promote customer communication. The brand of the enterprise needs to be promoted and displayed, and the zero-distance contact with the customer can make the new business and new technology of the enterprise be further applied, deeply rooted in the hearts of the people, and gain a better reputation. Therefore, customers must not only understand the company today, but also understand its yesterday and tomorrow, the corporate exhibition hall has become a good carrier.
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Secondly, the corporate exhibition hall changed the original cultural brand promotion mode of the enterprise. In the past, enterprises have taken the traditional road of combining cultural media (newspapers, televisions, and networks) in promoting cultural brand propaganda, but this is not a model for cultural brand promotion advocated by modern enterprises. Enterprises need to constantly innovate and develop cultural brands. Therefore, more companies have taken a look at the new exhibition channel of corporate culture brand. Today, large enterprises such as Guangfeng Optoelectronics and Fangfangcheng have created their own corporate exhibition halls. For example, China Telecom Exhibition Hall is the only large-scale comprehensive exhibition hall open to the public in China's information and communication industry, with certain representativeness. These pavilions are playing an increasingly important role in promoting corporate culture and corporate progress.
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Finally, the establishment of corporate exhibition halls requires the help of professional exhibition hall companies. Culture influences enterprises and brands help enterprises. As a collection of culture and brand, corporate exhibition halls are a window for enterprises to promote the deepening of corporate culture construction, and have important significance and role for the future growth of enterprises. Designing an unscientific and unsystematic exhibition hall will only have a negative impact on the enterprise. The enterprise exhibition hall that cannot be ignored can only be designed and constructed by a professional company to achieve the purpose of conveying the brand culture.